After several months of researching, designing, proofing and prototyping, my new 3D folding promo is coming out! It was a pretty large project to undertake, as we went through many concepts for the layout and design but finally came up with a design that would work. The initial inspiration was from the Cirque du Soleil Kooza soundtrack.
After some modification we made several smaller prototypes and tested them out before ordering them.
As for actually ordering the pieces I ran into some problems. The final dimensions of the promo when laid out on a flat sheet of paper were 21×13. To get a custom dye cut in that size would be very expensive so I decided to order everything on a 10 point coated poster stock and throw a party and assemble them by hand.
It was 4th of July weekend after all, so I threw on a pot roast, got some beer and invited a bunch of friends. It took us all day, but ultimately was worth it. I’m very grateful to have friends that will help me out with big projects like this – creative people do have lives outside of their profession(sometimes).
The QR code isn’t active yet, so don’t even try. Eventually it will link to a hidden page on my website that will host a video that is essentially a commercial for me. Check out the promo in action below: