Sharing experience, advice, and photos to all with the shutterbug.

Posts tagged “facebook

Portraits of the 99% Project

Many of you I’m sure are aware of the Occupy Wall Street protests, whether your with them or against them makes no difference to me. I saw the protest as an opportunity to photograph a variety of passionate people from all walks of life so I recently set up a mini photo studio on the block near the OccupySF protests and took over 60 portraits of the individual protestors. Feeling very satisfied with the results of the shoot, I thought it was done right there.

In less than 24 hours after I posted the images they had 4,100 views. My servers crashed. The images started popping up in various places, facebook and social media, news sources and more. People contacted me and told me they were inspired. This project suddenly became much bigger. I have setup a fund to raise money to fly to various other cities around California and do the same thing there. The images will be donated to the Occupy Wallstreet effort, in an attempt to raise awareness of the individuals involved. The money donated will go towards getting flights, train tickets, hostels and fuel to make this project happen. Donors will receive limited edition prints, posters, cards, books and more.

http://www.indiegogo.com/Occupy-California

If you don’t want to contribute, that’s fine. But please, unless you are deadset against this movement, spread the word. Forward this to a friend. Post the link on Facebook. Go and “like” the indie-go-go page. This project means a lot to me, and I want to see it through.

Thank you for your time.

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Survival tips for new Digital Photography Pros – Part II

This article continues from “Survival tips for new digital photography pros – Part I” so if you haven’t read that yet go and check it out!
If you are an emerging digital photography pro the following tips and advice will help you to survive in the rapidly evolving world of digital media. Read on and take notes!

7. Think outside of the box

Since digital photography is so widely accessible people have been saying that “Anyone can be a photographer.” They say that anyone can take the amazing photo that you just took, and that they can do everything you can do. Here’s the thing: They can’t. You not only have the training to use your equipment and tools such as cameras and lighting, but you also have the mental ability to visualize a concept and execute an idea. You have to make yourself stand out more than ever right now, so show everyone that you’re not just another guy with a digital camera.

8. Video

Most DSLRs can shoot HD video now. Learn it and master it. It’s great when you can offer a client a video service as well as still images. The market seems to be shifting towards video, especially with tools like the RED camera available now.

9. Use social media

Twitter and Facebook are wonderful marketing tools. These days clients want to get to know you, because nobody wants to work with a jerk. Make yourself a professional twitter or facebook account, you typically want to keep your personal life seperate from your professional life. Not saying that you should only use these outlets to market your work – there’s a fine line, nobody likes spam. Give it all your personality, but keep it business.

10. Shoot for you

Come up with projects and portfolio work that interests you. If you shoot something you love, that love will come through in spades when people look at it. You will go crazy very quickly if you only shoot head-shots for months in a row when you really love shooting still life. Make some time, get some ideas, and mix things up.

11. Know when to walk away

If a client is way too difficult to work with or is taking advantage of you, or if you are offered a job that you know you would hate shooting or pays way below your established minimum, walk away. It can be tough at first, especially when you’re just getting started, but you have to learn when something is just not worth your time.

12. Take breaks

Photography can be amazingly stressful. Marketing yourself for 60 hours a week and shooting for 20 can drain your physical and creative juices very quickly, so take a break once in awhile. Set your camera bag down and pursue other interests. People know when they are working with a burnt-out creative type, and you need to keep your mind and eye sharp.


Show me your pics!

So many photographers I know take hundreds of photos, some of them great, some of them not-so-great… and nobody ever sees them. These photographers usually have a digital archive or several boxes full of negatives. And they say that nobody appreciates what they do, and nobody ever sees their work.
Well, thanks to the internet, they no longer have any excuses. Websites like flickr and Tumblr allow you to easily share photos as easy as sending a text-message or e-mail. And if you have a cellphone that has a camera, boy are you selling yourself short. Cellphone cameras used to be a gimmick, something that pros and amateurs alike scoffed at, but now with social media and the internet, photographers like Lisa Wiseman and many others are using phone-cameras to promote themselves and even do work with them. The technology is improving. More megapixels, higher resolution – Though not as customizable as a DSLR, the simplicity and availability of phone-cameras are beginning to be compared to the likes of the Holga, the Polaroid and other cult cameras. And the ability to share the photos instantly is truly changing the medium. Even websites that don’t focus exclusively on photography like Facebook or even Twitter are being used to show the world the photography of the every-day-man.
I know for awhile I was frustrated because if I wanted to take photos and share them it was a process – I had to lug my camera-bag around and upload the photos to my computer and then finally to the internet – but now it takes almost no effort. I carry around my phone-camera and snap pics whenever I want, and I feel it’s good for me as a photographer – it keeps me sharp and aware. Now go and put that phone-camera to work and show the world your photos!

And be sure to check out the Some-Photog-tumblog!


Integrating Video

With the way digital everything is changing the way we work as artists and photographers, it’s only smart to pick up on the newest technologies and trends to stay in the game.
A lot of photographers are adding video to their services, and a lot of companies are using those services alongside regular still photography to help promote their products.
If you’re just getting into this video stuff, you won’t need a super high-end camera, especially if it’s only for self-promotion. Make sure your camera is small and light-weight and offers HD recording capability of at least 1280x720p.
However, if you don’t like the idea of operating a video camera or you aren’t very good at it, there are other ways to integrate video into your workflow as well.

Multi-Media

Something a lot of clients are asking for these days – especially in the field of journalism are multi-media packages. It could be as simple as a photo-slide-show with voice-overs and music to something as complex as a a project that spans a slide show and makes a connection your website either through content or continuity.

This was my first venture into multi-media, a personal fine-art project that focused on visual style and concept. I didn’t even use a video camera – I just used a still camera with a high frame-rate to give it a unique look. Good concept + visual style + effective audio = memorability in a multi-media project.

Behind the Scenes

For those of you who don’t like the idea of producing and directing a a short film can turn to a behind the scenes option – Have a friend video-tape a shoot that your doing. It’s fun and it’s an effective way to show potential clients your personality on set. The videos should be short – no more than 3-5 minutes, and they should always contain the finished product, the photos. You can also have an interview with yourself, weather it’s about a certain project or if it’s an autobiography. Just make sure you don’t play it up to the camera too much, just be yourself.

Social Media

And here’s where it all comes together. Get yourself a Youtube or Vimeo account and use it alongside your twitter or facebook account. Tell people about your videos! Share them! Things are moving along very quickly in the digital world of today, and you wouldn’t want to be left behind.


How to start a Photoblog

So you have a few photoblogs that you regularly visit (Hopefully Some Photographer is one of them) for a variety of reasons. Maybe one has a great “Photo of the week” post or maybe another one is a great news source. You say to yourself “I take pictures! I write! I can do this too!” Running a photoblog can be a lot of fun, but it can also be a lot of work. If you start to gather a following, there’s more pressure to write and you’d be surprised how easy it is to get writer’s block. So before you jump in and starting snapping pics and writing tutorials here are a few things to consider.

Who

What kind of audience do you want to appeal to? Beginners? Enthusiasts? Pros? It’s important to carve out your niche but to do so carefully – you don’t want to get in over your head. Most of the people that write blogs are pros, enthusiasts or beginners themselves and you can tell by what they write. This can also be reflected in the title of your blog. Take A Photo Editor for example – the titles says it all. Lou Lesko is allowed to use his own name as a title, because he’s well known enough in the industry. One day maybe you can name your blog after yourself too!

What

What sort of photoblog will you be doing? Whats the theme? The idea? Are you going to do daily posts like a 365 photos project? Are you going to post other people’s work as a way of showing the world great artists? Are you going to focus on industry news? Write tutorials? Or will it be all about you? Find out what would suite you best and stick with it. A combination of these themes can make your blog versatile and appeal to a wider audience, but it’s more difficult to keep up.

Where

There are a myriad of blog hosting services and websites you can use to set up your blog. You can buy your own domain name and have it that much more professional – or you can start out with a free service and see where it all goes. Most blog services have a free program that allows you to do all of the basics post-dating your posts, themes and looks for your blog, etc. Then they usually offer a premium service as well that allows more customization or storage space.

Picture 1

There’s a lot of things to consider when joing a blog service. Besides everything I mentioned above, you want a good community of bloggers, and bloggers who stick with it. WordPress is definitely the most popular blogging service, and you will find thousands of bloggers blogging about everything you can imagine. It might make your site a bit difficult to find, but if you tag and categorize properly you shouldn’t have a problem.

Picture 2

While I don’t believe that Blogger’s community is as dedicated as WordPress’, It is quite user-friendly and there are lots of ways to customize, even without a premium service. It’s affiliated with google, so you go straight to a search directory without any steps or registrations.
Make sure that whatever service you use has a lot of storage space for photos. Most places have at least 1 gig of storage, but you’d be surprised at how fast you can fill that up. You can always host your images through a different service like Flickr or Photobucket.

Flickr is easily the largest photo-sharing community and is aimed at photographers.

Flickr is easily the largest photo-sharing community and is aimed at photographers.

Photobucket is designed for mass photo-storage and sharing

Photobucket is designed for mass photo-storage and sharing

When

So you have the theme, the host and the pictures – how often should you update? The answer is as much as you want – within reason. If your new at this and not sure what you want out of it yet, Once a week is a good place to start. Unless you’re doing a photo-a-day type blog, you won’t need to post every day – this gets tiresome for some readers. I would say even 3 times a week is a bit excessive. Twice a week is nice and comfortable, if you have a lot to write about. Spread out your posts don’t update two days in a row, get a schedule going so your readers know when to come back. And be consistent, don’t post 3 times in one week and then one time again a month later. No one will take you seriously.

Why

You’re probably doing this for one of the following reasons: (1) You have an opinion to share. (2) You have a lot of photos to share. (3) You have the inside scoop of the industry. (4) You like photo gear.
All of these reasons are fine – if you’re passionate about it, you will write well about it. A lot of up and coming professionals (like myself) get a blog to show potential clients that they can do more besides photography, and that they are diverse. Understand why you are writing and have a goal. When you reach that goal, make another one.

Etc.

Proper spelling and grammar is important. Readers will not take u srsly if u pst lik ths. Have a minimum/maximum wordcount. No one like s a rambler, but you should not have 50 word posts. I have a minimum of 250 words and a max of 1000. Use social networking like Facebook and Twitter or LinkedIn and Friendfeed to tie into your blog or advertise it. Don’t be excessive – nobody likes spam. Services like BlogExplosion work ok to get traffic initially – but if you want quality traffic you should stick with forums and websites for photographers to promote it on.  Engage your readers – have polls and ask questions to encourage participation – it will stick in their minds and they will come back. Have links, lots of links. Links to other blogs, websites, etc.
So there you have it, the foundations to starting a photoblog. Have fun and experiment. Take risks – I am dangerously close to my word limit – and be consistent. Good luck and happy photoblogging!


Tips to go from Hobbyist to Pro

So you’ve been shooting for a long time now, you have six different cameras both 35mm and digital and you’ve just been asked to shoot a senior photo. “Wow, I can make money from this??”
Yes. Yes you can, and here’s how you can make more money in a much more timely fashion.

Get an Education

Now I don’t mean that you need to go get an MFA in photography, but taking classes can be as simple as going to your local Technical college or taking a correspondence course. The New York Institute of Photography has a very good, inexpensive certificate program, if you think you’re up to the commitment of a correspondence program.
Read, read, read. Time to ditch “Popular Photography” and “Shutterbug” magazine, it’s time to move up to the big leagues – top of the game is Digital Photo Pro and Photo District News, these will not only get you the typical gear reviews and feature-photographers, but they will make you aware of all sorts of news within the industry, as well as Juried competitions which offer some serious exposure to the winning party.
Other books such as Pricing Photography and Advertising Photography offer in-depth views on how to manage your business.

Get a website

If you want to make it in today’s world as a photographer, you will need a web presence of some kind. I mentioned this in my last post, social networking is very powerful today. Sites such as Twitter and Facebook all offer ways to stay connected not only with individual people, but with companies as well. You will be taken much more seriously as a professional though if you have your own website to show your portfolio on. Livebooks offers a great flash-based site that works great and looks really slick. And if you’re a student, you can get it for $100.00 a year.

A certain livebooks website.

Your website should be 2 things: Simple and consistent. Don’t have a lot of sidebars and complicated menus. Here’s a good test; show your website to your grandmother, and if she can figure it out you’re on the right track. Your work should be consistently good – clients know filler when they see it – so only put up your best work.

Network

I am a member of the APA as well as a Photoshop usergroup, and these are valuable resources not only for getting information, but the people you meet can mean some amazing connections and work in the future. There are so many clubs and groups out there, that it would be hard for you to not join one.

Look at other people’s work

This one should be a given. Weather it’s the latest Ansel Adams exhibit or pictures of your niece’s cat, you need to soak up as much inspiration as you can. Go to portfolio reviews and art openings – it’s a great opportunity to see who’s better than you, and how you can improve.

Put your gear on a leash

Now just because you’re calling yourself a pro and you have a few paying jobs here and there does not mean you should rush out and drop $50,000.00 on all the latest gear. I do all of my professional shoots with a 12 Megapixel Nikon D300, and I have never had any complaints. I would say that 10 Megapixels with a good resolution is plenty, because it’s not the camera that makes a good photo. Don’t buy a strobe kit – you can rent those for $100.00, and how often will you really use them?

This should get you a good start. The rest you will learn in the field, on your own. Still, don’t be afraid to ask someone who’s better than you, read old out-dated photography books and get jobs that are way over your head. This is how you learn.


Social Networking and YOU.

DSC_0005

Networking.

In the last few weeks between school, searching for work, and setting up this blog I noticed something. I spend a lot of time on my computer. This isn’t to say that I’m not productive during my day, I do a lot of things for personal enrichment such as reading, looking at art, socializing… But today, all of these activities can be done online. I’m trying to make it all work to my advantage. I use twitter and Facebook for both pleasure and networking, and it seems like something that used to be done so formally – meet-ups and gatherings – have been made so much more casual by the internet.

Now, I’m not knocking these services at all. I have had much success from cruising the likes of Craig’s List and LinkedIn, it just seems so different now. Promo mailers seems to be quickly becoming a thing of the past, and photographers have to find new ways to get themselves noticed. A website with your portfolio doesn’t seem to be enough anymore. For those dewy-eyed newborn photographers; get into social networking. Use it all, twitter, friendfeed, facebook… it can only help you in this new age of electronic marketing. And while I had a difficult time getting myself to use twitter – I have now discovered that a lot of my favorite artists and magazines and companies are on it, giving me a new way to keep up with the industry.

I encourage you to surf message boards, start a blog, anything to get your name out there. The internet gives anyone the opportunity to become known, and as a photographer in this fast-paced, super competitive world, you should take advantage of it. Because if no one knows who you are, how will you ever get work?