About 2 weeks ago I was asked by Iron Clad Productions out of New York if I would shoot some portraits of the cast and crew of indie film “Petunia” at it’s Debut at the Castro Theater in San Francisco. I happily accepted and upon arriving at the scene, it was packed with reporters. The green room was very small and intimate, with nothing more than a small couch and a coffee table. The director of the film was seated next to Thora Birch (of “American Beauty” and “Ghost World” fame) and was being interviewed by an independent reporter.
When the interview concluded I introduced myself and told them what I was there for, but they of course were very busy talking with other reporters, producers etc. When I had been informed that the theater doors had been opened I was told that I would have one minute with person. That’s it. I had never been in the Castro Theater green room before, was not allowed to bring supplementary lighting and there people and fluorescent lights everywhere. I found a window and plopped everyone down. The director was up first, Ash Christian:
Everyone was very nice, obviously in a hurry but they were sincerely grateful that I had been able to do this for them at such short notice. Thora was cast in her star roles very well – her personality is very similar to her characters, only she seems much nicer.
The whole shoot took less than 10 minutes and the cast was thrilled with their portraits, as was the production company. This just goes to show that you must know your lighting – I was working on very little information and very little time but I still pulled off a successful shoot and the client was very happy. Of course, it’s best to plan as much as possible but sometimes improvisation is the only way to go. So you’ve got to practice improvising, learn what works, know what you like.
Last week I was talking on the phone with my mother and she mentioned that the most recent photo she had of me is over 6 years old. As photographers we never think much about going in front of the camera. It’s not that I don’t like getting my picture taken or have some kind of phobia about it… I’ve helped out a lot of friends with shoots and have been a model in some cases. So I asked a few close friends if they would be willing to set aside a small amount of time to take a portrait of me. I offered a trade of services, a portrait for a portrait but I understood that they were working professionals and may not be able to make the time. So to keep my options open, I decided to place an ad on Craigslist to see what the local area had to offer. I knew I would have to pay for quality and I said that I would pay “Market rates.”
What happened next sincerely horrified me.
I promptly received 30+ emails from people claiming to be “Professional Photographers” and offering me their services for as low as $55.00 for a 2 hour session with 5 poses and all images on a CD. NO career can be sustained on one off 55.00 jobs and that doesn’t even begin to cover your operating expenses let alone pay you a living wage. Not only that, the people that are offering such rock-bottom rates are hurting the local market by lowering people’s expectations and standards of photography.
Not all of the photographers were bad or anything, some of them were pretty good but were charging far too little. Turning the tables like that has opened my eyes on what it’s like to be one of my own clients. Not all but most of the websites were terrible, a flickr page or completely unusable. The emails were extremely unprofessional and poorly written. Some of them didn’t even contain links to portfolios, they just had attached photos. Photography is a service industry – first impressions, even via email are EXTREMELY important.
If you are unsure what to charge for your photography services PLEASE go here and figure out your operating expenses and then ask around about what other photographers charge in your area. You are doing no favors to anyone by being “The cheapest” and you certainly don’t want that to be your reputation. You get what you pay for and this venn diagram sums it up nicely:
After nearly 4 months of traveling the country working on my Occupy Wallstreet project, “Portraits of the 99%” I have finally taken a bit of a break to recharge and get the body of work seen by the world. Upon doing some non-occupy wallstreet work, I’ve noticed something has happened: I’ve become REALLY good at making portraits.
Now, I’ve always considered myself a portrait photographer so of course I MUST be good at making portraits, right? Since working on the “Portraits of the 99%” series I’ve become much more observant of the nuances of the human condition within the confines of my frame. Gesture, facial expressions, body language. When I was on the road I had to work really fast because more often than not I was working on limited time and with people who were on the move so I became very sensitive to all of those things. Now that I’ve got the time to slow down and work with my subject things are much different. It’s hard for me to call my 4 month long and counting occupy project “practice” but I think photographers are always practicing while on the job or off. It’s really worth the effort and has made me much more aware of what I am photographing.
I’m a photographer who’s afraid of taking pictures. There, I said it.
I’m afraid of missing that moment. Of not being able to recreate that light, or that expression.
I’m afraid of failure. Of not being good enough.
But every day, I pick up that camera and shoot. You have to, fear is a part of being an artist, a photographer.
Practice makes perfect, and if you practice enough, maybe you won’t be afraid any more. Or maybe you’ll
simply get used to photographing while you’re afraid.
We’re all afraid of something, and pushing your limits is the only way to over come your fear.
So my new website has recently launched and I was very happy with it. The only thing I needed to do was to get an image for the landing page, it allowed for one horizontal photo to the be the main image. I went into my hard drive to search for a recent image that would work. What I found was rather shocking.
I have almost NO horizontal images. I always knew that I liked shooting things vertically, there’s just something very formal about it. But this came as a huge shock to me and I knew I needed to do something about it. I started to set up shoots that were designed to be shot horizontally. I had to completely change the way I think about design, composition and even lighting. At first it was really hard, and I was very frustrated and even bored with shooting in this format. But after the first portrait sitting (Which was the hardest) I started to get a groove on. It felt good, I was mixing things up, changing how I work. Since there was no pressure from a client or a deadline (Besides one set by myself to have images for the new website done) it was very liberating. Keeping things fresh with yourself and your work is very important, it really opened my eyes.
When you’re getting ready for a shoot it’s very important to stay very organized. You probably have a lot of equipment that needs to be looked after and kept in one place, and it can be difficult to keep track of everything.
Before any shoot I make up a check-list in word or office that itemizes every piece of equipment that I will be bringing along on the shoot. It lists everything from cameras and lenses to clamps and gaffers tape. Then I have at least 4 other columns where I go through the check list and each point it travels. A check for loading up before the shoot, a check for arriving on location, a check for the end of the day and a check for unloading back at my studio. This will save your little pieces of equipment and save you some money in replacing those little pieces in case you leave them at your shoot location.
The following example is a check list for a video I’m shooting this month for a local healthcare organization:
This is just the first page, as the second page lists all of my cables that are required as well as flags and other misc grip gear. Your check list will probably go through a few drafts, so don’t make it the night before the shoot. Carry around a little notebook with you not only to write down ideas but to remind yourself of items that need to be added to your list. It will save you a lot of trouble in the long run.