Eliminating day rates
I received a few emails from some potential clients this weekend, each of which were both involved the same industry; custom high end tailoring and clothing.
Each client asked me what my day and half day rates were. I explained to them (in as few sentences as possible) that I don’t work by day rates. The services I can offer them are of more value that can be measured on a clock.
My services include (but are not limited to): Photography, (of course!) access and use of Makeup artists, hair stylists, wardrobe specialists and location scouts, a full retouching studio for light or heavy retouching and print services.
I said it would not be fair to throw a price at them if I simply did not know what it was that they needed, and with internet marketing clients’ needs are so specific that it’s only fair that you are compensated for catering to those specific needs.
I also feel that it’s easy to be taken advantage of by using a day rate or half day rate. If something takes far more or far less time than anticipated, you’re stuck either sitting around doing nothing or rushing around trying to finish within the day. Something will always happen that is out of you or your client’s control, and you may not be compensated well enough to handle those situations.
On the other side of the coin, I can totally see why clients like the consistency of day rates. It may help them plan their budget better. Because of this, you must become very skilled at putting together accurate, all encompassing estimates and bids. I can see how a day rate works for studio photographers, or senior portrait photographers. It’s a different type of clientele. But speaking as someone from the advertising and editorial world, I have chosen to eliminate day rates from my vocabulary.
Check out Shakodo for pricing tips and advice, it’s free to join and frankly it’s a really amazing resource.