Survival tips for new digital photography pros – Part I
If you’re new to the world of professional photography, you probably have a lot of questions. If you’ve been in the game for some time now, you’ve probably noticed that things are changing.
So what follows is the first of 2 parts on my advice on how to survive in these times of 65 megapixel cameras, VDSLRs and social media.
1. Know how to use your camera
When we get a new camera, we’re excited. We run outside or to the studio with it and shoot great pictures. The thing is, there’s a lot your camera can do that will not only make your pictures better, but there’s a lot your camera can do besides taking pictures. Open the manual. Read it from cover to cover. Know what to do when you get that “ERROR34” code. You will feel much more confident in your ability to shoot, problem solve, and you will generally handle yourself in a more professional manner.
2. Shoot constantly
With your manual all worn out and dog-eared, you can now begin to shoot. Shoot everything, take your camera everywhere. If your camera’s too big or too heavy, invest in a point shoot with a manual mode so you can keep your eye and skills sharp. Camera phones work fine for this as well, as long as you shoot constantly.
3. Shoot RAW
RAW is the most powerful file format for digital cameras. The editing possibilities are endless. There are plenty of free RAW converters out there, and Adobe’s Camera RAW is second to none. Learn it, use it, feel the power.
4. Know what you’re good at
In the beginning, you shoot everything. Portraits, still life, landscape. You need to specialize and develop a look for that specialty, or you won’t get hired. You can’t be good at everything, so you should focus on one area and master it.
5. Multiple Revenue streams
So you shoot portraits, what else can you do to make more money? You could try and teach a class on it, you could look into stock photography or you could have a gallery show. Find other ways to make money on your talent and ability. Teaching and seminars or lectures can be very rewarding, and a lot of schools and organizations need speakers on digital media because it’s changing so much and becoming so big. Stock photography, if you can get into it, can make you money on your photos while you focus on other things. It’s not guaranteed to pay your mortgage but it’s a good way to get your images in the public eye. Another thing is galleries, look into exhibition space in your area and what you have to do to get involved. There are many other ways to make money on your photography, sit back and brainstorm.
6. Never sell yourself short.
Set your rates and stay firm about them. You should never be ashamed of what you charge, you should come out and say them right away. You offer a great service at a great rate. NEVER give a “ballpark estimate.” You will miss something and end up under-cutting yourself. In these times you may need to be a bit flexible for yourself. Set a minimum and work for no less. If you’re not sure what to charge do some research on your competition. Don’t be a jerk and undercut everyone else. Be fair to yourself. As soon as you start shooting portraits for 50.00 you not only hurt yourself, but you hurt the market.
On friday I will post Part II. Stay tuned!