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Sharing experience, advice, and photos to all with the shutterbug.

Image Manipulation – The future of commercial photography

With digital photography becoming more accessible every day, it’s more important than ever to keep up on the latest technologies and techniques – it’s more competitive than ever.
And once again, it seems that the field that has the biggest niche for work and the smallest for actual talent is the world of computers – or image retouching and manipulation.

Images are the property of Michal Horevaj

Images are the property of Michal Horevaj

Images like these are made up of over 100 photographs, all painstakingly tweaked to fit together with the overall idea. These people do not take photographs – they create them. They are professionals, working hundreds of hours on a single image. The images are used for magazines, calenders, greeting cards and just about every thing you can think of. And these retouchers are paid very well because a lot of photographers are great photographers – but they rarely have the time or skill to do complete image overhauls like the ones you see above.
I attended a talk by Kate Chase, a image retoucher-agent and she spoke of how digital imaging is changing. She and many others in her industry believe that it is more important now than ever to have a degree in your field and have complete understanding of post production. It will give you leg up on your competitors – people who still shoot with film, I’m looking at you.
So if you think that you suck at photoshop, you better brush up or it’s going to be a long cold winter for you.

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2 responses

  1. And i thought experience wins over qualification papers.
    Guess i’m wrong:S

    Thanks mate, for the information! ;D

    September 9, 2009 at 6:14 am

  2. You’ll want to take a look at the work of San Francisco photographer Rick Wahlstrom.

    http://www.wahlstromphoto.com

    Some excellent examples of Photoshop at work in big league advertising.

    -Greg

    October 17, 2009 at 11:29 am

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