Image Manipulation – The future of commercial photography
With digital photography becoming more accessible every day, it’s more important than ever to keep up on the latest technologies and techniques – it’s more competitive than ever.
And once again, it seems that the field that has the biggest niche for work and the smallest for actual talent is the world of computers – or image retouching and manipulation.
Images like these are made up of over 100 photographs, all painstakingly tweaked to fit together with the overall idea. These people do not take photographs – they create them. They are professionals, working hundreds of hours on a single image. The images are used for magazines, calenders, greeting cards and just about every thing you can think of. And these retouchers are paid very well because a lot of photographers are great photographers – but they rarely have the time or skill to do complete image overhauls like the ones you see above.
I attended a talk by Kate Chase, a image retoucher-agent and she spoke of how digital imaging is changing. She and many others in her industry believe that it is more important now than ever to have a degree in your field and have complete understanding of post production. It will give you leg up on your competitors – people who still shoot with film, I’m looking at you.
So if you think that you suck at photoshop, you better brush up or it’s going to be a long cold winter for you.